LetsBonk was founded in 2010 by former national badminton player Emma Chen, who was frustrated with the lack of high-quality, affordable badminton equipment available to club-level players. After retiring from professional competition, Emma partnered with materials engineer James Wong to create a line of rackets that combined professional-grade performance with accessible pricing.
What began as a small operation in a garage has grown into a respected brand serving badminton enthusiasts in over 25 countries. Our commitment to quality, innovation, and player support has never wavered, and we continue to work closely with athletes at all levels to refine and improve our products.
In 2018, we expanded our product line to include a comprehensive range of badminton accessories and equipment, from shuttlecocks and grip tapes to footwear and bags. Each product undergoes rigorous testing and refinement before it earns the LetsBonk name.
Today, LetsBonk is proud to support players at every level of the game, from beginners picking up a racket for the first time to professionals competing on the international circuit. Our equipment is designed by players, for players, with a deep understanding of what makes great badminton gear.
To provide players of all levels with high-performance badminton equipment that enhances their game, builds confidence, and makes the sport more accessible and enjoyable.
We never compromise on materials or construction. Every product must meet our exacting standards before it reaches our customers.
We continuously research and develop new technologies and designs to improve performance and playing experience.
We maintain honest relationships with our customers, partners, and community, ensuring transparency in everything we do.
We're committed to reducing our environmental impact through responsible sourcing and eco-friendly practices.
The passionate professionals behind LetsBonk's success
Founder & CEO
Former national badminton player with 15+ years of competitive experience. Emma oversees product development and brand strategy.
Head of Product Design
With a background in sports equipment engineering, Sarah leads our product design team, translating player feedback into innovative features.
Co-Founder & CTO
Materials engineer with a specialization in composites. James oversees the technical aspects of product development and manufacturing.
Customer Experience Director
Former club coach and player advocate, Michelle ensures every customer interaction with LetsBonk is positive and helpful.
Marketing Director
With extensive experience in sports marketing, Daniel leads our global brand strategy and community engagement initiatives.
LetsBonk founded by Emma Chen and James Wong
Launch of our first carbon fiber racket series
Expanded to European markets with distribution in 10 countries
Comprehensive product line expansion including footwear and accessories
Celebrated 10th anniversary and launched sustainability initiative
Signed partnership with international badminton federation
The Pro Carbon X1 racket completely transformed my game. The balance and control are perfect for my playing style, and I've seen significant improvement in my smash power.
As a coach, I recommend LetsBonk equipment to all my students. The quality is exceptional, and their range of rackets suits players at every level, from beginners to advanced competitors.
The customer service at LetsBonk is outstanding. When I had questions about string tension for my new racket, their team provided detailed advice that perfectly matched my playing style.
